Yard Rewards

During my time at Carter Lumber, I was the Senior Graphic Designer responsible for a range of projects both print and digital. Strong ability to conceptualize ideas into solutions as proven through various assignments ranging from print media for local home shows to websites and email campaigns.

The Yard Rewards program is Carter Lumber’s way of recognizing and saying thank you to all of their loyal customers. Keeping things consistent with the brand refresh of the Kitchen & Bath division, I took a similar path with the Yard Rewards identity.

I designed a customer-focused website with the same elements as their Kitchen & Bath page, while adding a fresh coat of paint. Throughout each year, customers would be updated on their current points and find out about these beautiful trips with the email campaigns I was involved in.

Alongside their updated branding and website refresh, I created various print collateral for stores, such as postcards, handouts and posters.