Boogie Board

Under the direction of the VP of Marketing & Product Strategy, I create a variety of visual assets that span marketing channels: from paid digital ads, organic social content, retail packaging, point-of-purchase displays and merchandisers, as well as print, video advertising and communications. Well-versed in delivering artwork at every stage of development — from concept to finished production-ready artwork.

In 2009, Kent Displays launched the Boogie Board brand with the first reusable writing tablet using liquid crystal technology. Boogie Board since has expanded its product offering to creating kids toys and activities along with adult stationery products.

I designed a fresh take on the current website, while introducing an updated navigation that was less confusing to new users of their products. In 2024, Boogie Board introduced an updated Blackboard writing tablet. I took the same approach with their site, using the same sections available from their current design, but now introducing a dark mode. This was all designed alongside daily social media posts and customer email campaigns.