Kitchen & Bath

During my time at Carter Lumber, I was the Senior Graphic Designer responsible for a range of projects both print and digital. Strong ability to conceptualize ideas into solutions as proven through various assignments ranging from print media for local home shows to websites and email campaigns.

Carter Lumber has many different divisions, such as Manufacturing, Kitchen & Bath, Millwork, and Plumbing, Electric, & Heating. All these divisions seemed too distant from one another, and could confuse their target audience. My goal was to balance all the divisions with a fresh look and feel. Working from their existing logo, I created a visual brand identity built around bold colors and modern fonts that matched the organization’s personality. And to keep in line with Carter Lumber’s passion for their hometown values, I also made sure that all brand guidelines aligned with current accessibility standards. 

With this foundation in place, I designed a journey-focused website with the goal of getting customers to build the kitchen or bath of their dreams. This was alongside various print collateral, such as postcards, tradeshow materials, and handouts for individual stores